PRESS RELEASE
Contact:
SPIER & MACKAY
Giuseppe Palombo
gpalombo@spierandmackay.com
FOR IMMEDIATE RELEASE
SPIER & MACKAY Breaks Into the Luxury T-Shirt Game With a New Line of Elevated T-Shirts Without the Inflated Costs
The Canadian menswear brand SPIER & MACKAY launches their new line of Spring/Summer casual clothing with high-end crewneck t-shirts, once again proving that luxurious clothing doesn’t have to come at a luxury cost.
[MISSISSAUGA, ONTARIO, Jan. 22, 2024] – SPIER & MACKAY launches their new line of superior crewneck t-shirts as the first of many Spring/Summer launches to come in 2024. The brand is offering two styles of t-shirt: the Classic Cotton and the Performance Blend. Both styles offer impeccable fit and durability, without the inflated price tag.
Rikky Khanna, President and Creative Director of SPIER & MACKAY said, “We always aspired to craft a superior t-shirt. Our goal was to make a tee that not only washes and wears incredibly well, but also has a perfect fit— snug in the right areas and drapes comfortably in others. Most importantly, we had to be sure we could offer this at an unprecedented price. After over a year of development, we’ve finally done it.”
It all Started with the Fabric.
Instead of using the simple and common single-ply jersey for the SPIER & MACKAY t-shirts, the brand opted instead for a softer, yet stronger 2-ply yarn. These t-shirts are not only more durable to wear and tear, but also possess a smoother texture, richer colors that are slower to fade, minimal shrinkage, and superior aging characteristics when compared to their single-ply counterparts.
The Classic Cotton tee is made of 100 percent, Extra Long Staple cotton and comes in a variety of colors.
“Working with a specialized manufacturer of luxury jersey knits, particularly renowned for their quality for the discerning Japanese market, we discovered a fabric that simply left us in awe,” said Khanna. “The 2-ply jersey feels remarkably smooth, almost silky, providing an unparalleled experience in 100% cotton t-shirt comfort.”
For those looking for a more modern style of t-shirt, the Performance Blend, made of cotton and modal, offers the same great fit, with improved breathability, additional stretch, moisture-wicking properties and wrinkle resistance
The Fit is Everything.
The T-Shirt was designed to feel like a second-skin, seamlessly hugging your chest, shoulders, and arms while still allowing unrestricted movement. Simultaneously, the fit around the waist and hips allows for a comfortable, looser drape. As with any great t-shirt, the collar serves as a focal point. The SPIER & MACKAY t-shirt collar is designed to sit high and snug around the neckline, providing a secure and comfortable fit. The quality of the rib ensures enduring strength throughout the shirt's life, preventing sagging and the undesirable "bacon collar.”
SPIER & MACKAY is committed to providing great quality clothing, at an approachable price. The Classic Cotton and Performance Blend crewneck t-shirts are no exception to this, available online for an astonishingly affordable $25USD each. See the full selection of crew neck t-shirts at www.spierandmackay.com.
About SPIER & MACKAY
SPIER & MACKAY is a Canadian menswear company founded in 2010 by Rikky Khanna to make luxurious, well-made clothing without the luxury price tag. Best known for their extensive line of suits and tailored items, the brand now includes casualwear, outerwear and accessories for the modern man. SPIER & MACKAY is built on the three core principles of providing excellent quality, an incredible fit and extraordinary value in every garment. For more information visit www.spierandmackay.com and on social media @spierandmackay.
Interview opportunities and high-resolution images available upon request. Please contact Giuseppe Palombo with any media requests.